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Social media usage is one of the number one most popular online activities to date. In 2021, over 3.7 billion people were using social media worldwide, and it is projected to increase to almost 4.41 billion in 2025.

Who uses Social Media?

Social networking is one of the most popular digital activities worldwide, and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2020, the global social media usage rate stood at 49 per cent. This figure is expected to grow as lesser developed digital markets catch up with other regions regarding infrastructure development and the availability of cheap mobile devices. Most of the social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global mobile social networking penetration ranking, followed by established digital powerhouses found in the Americas and parts of Northern Europe.

How much time do people spend on Social Media?

Social media is an integral part of daily internet usage. On average, internet users spend 144 minutes per day on social media and messaging apps. On average, internet users in Latin America had the highest average time spent per day on social media.

What are the most popular social media platforms?

Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.7 billion monthly active users, making it the most popular social network worldwide. In June 2020, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Facebook Messenger and the ever-popular app version of Facebook.

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