Most small businesses are cautious about what type of marketing strategies or tactics they should invest in. When you have a limited marketing budget, it’s important that you spend it wisely to get the most for your money. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences.
1. Your customers are on social media.
One of the best reasons for your small business to be marketing through social media is that your customers are spending time on these channels. Most people have at least one social media profile and the number of worldwide social media users is expected to reach about 3.1 billion people in 2022 according to Statista.
2. Consumers will be more receptive to your messages with SMM.
Users are active on social media platforms because these channels offer a fun and easy way to network, keep in touch with friends and family, and stay connected with what is going on in the world. However, when users follow brands and engage with their social media profiles, it is because they find the content and information in these social media campaigns valuable.
3. Marketing on social media can help increase brand recognition.
An additional benefit of marketing on social media is that it helps you improve visibility, and thus increase recognition for your brand. Your business social media profiles present new opportunities to share your content and really present your brand’s voice and personality.
4. Social Media Marketing increases your inbound traffic.
Your social media profiles provide yet another way to get more inbound traffic to your website. This makes marketing through social media an excellent strategy to complement your search engine optimization efforts. Each piece of content that you post to your social media profiles is another opportunity to bring new visitors to your site. Once the visitor gets to your site, you will have the opportunity to convert.
5. Different social media channels help you reach specific audiences.
Another benefit of social media marketing is that you are able to strategically target different audiences based on the channels that your brand is active on. Rather than just putting your marketing message out there for everyone to see, you can reach your target market and work to drive more qualified leads back to your site.