Every year, as Diwali approaches, the Caribbean comes alive with colour, culture, and creativity. But for businesses, it also brings the loudest advertising season of the year. Customers are flooded with deals, sales, and promotions. So how can your brand stand out — without burning through your budget? That’s where Shark Ads’ Holiday Campaign Survival Guide comes in. “The smartest Diwali campaigns don’t shout louder — they shine brighter.” — Sharky 1. Plan Early, Launch Sm